Located smack in the middle of the border between California and Nevada states, Lake Tahoe is one of the most popular vacation and fun-having destinations in the U.S. with a mix of nature-y stuff like skiing, hiking, boating, and more as well as, thanks to its Nevada location, plenty of gambling. Lake Tahoe has two main cities, Tahoe City to the North on the California side and South Lake Tahoe on the South still in California but a stone’s throw away from Nevada, making it more attractive to the work-hard-play-hard crowd. In charge of the South side is the Lake Tahoe Visitors Authority who are intent of making their side the side to be in. Changing the destination name from Lake Tahoe South Shore to simply Tahoe South, they have introduced a new identity designed by Duncan Channon.