Scion is a brand of vehicles produced by Toyota Motor Corporation for the North American market. Founded in 2002, Scion's long-term goal is to appeal to Gen Y consumers. The Scion lineup uses a one-trim, simplified purchase process, and the marque has relied upon guerrilla and viral marketing techniques. The Scion name, meaning the descendant of a family or heir, refers both to the brand's cars and their owners. ATTIK was there from the beginning. ATTIK as been its creative agency of record for 10+ years. I was there for 5 years of it.
Roles:
- Managed/Produced all print mechanicals according to brand guidelines
- Juggled several campaigns for regional and national print, interactive, OOH, broadcast, and radio
- Designed creative teams’ designs into layout specifications
- Photo correction, file prep and organization, typesetting
- Managed campaign consistency and guidelines
- Server management, organization and keeper of assets
- Assisted the interactive department in asset development
- Aided the account teams with presentation and production needs
- Managed a small freelance team of studio artists and producers
Project Deliverables:
- Regional and national print campaigns
- Out of home billboards, wallscapes, and truck / bus graphics
- Broadcast and radio assets
- Digital and interactive assets
