California Tobacco Control Program's (CTCP) Tobacco Control Media Campaign

The primary goal of the California Tobacco Control Program's (CTCP) Tobacco Control Media Campaign is to change the tobacco-related social norms, end the tobacco epidemic and ultimately to reduce the morbidity and mortality caused by tobacco use.

Roles:
- Managed/Produced all print mechanicals and digital deliverables according to client specifications
- Worked with art directors and project managers designing agency direction into said specifications
- Image retouching, color correction, and rebuilding files for high-res print-ready production
- Typesetting and layout

Project Deliverables:
- Full page and spread ads, print and digital billboards, wallscapes, posters, buses and bus shelters